What is the goal of a listing presentation?
Is it possible to perform a CMA on a home you’ve never seen?
Jane is going over her proposed marketing plan with a seller client. The client tells her, “I do not want you to show my house if I’m not home.” This makes Jane nervous, as she knows buyers prefer to look at a home without the owner present. She tells her client this, but the client insists. What should Jane do now?
Marcus makes a website for a luxury home that he is selling. It includes photos, a virtual tour, brochures, financing information, a map of the neighborhood, and all of Marcus’ other promotional material for this home. This is known as a:
Which of these describes the power of good SEO?
Which of these would make the best social media post for an agent’s professional account?
A yard sign does double duty, advertising both the property and:
Ashleigh schedules a meeting with other agents where she goes over one of her most exciting and most recent listings. Her hope is that her colleagues will now go into the world and find a buyer for this property. This is called:
Part of the marketing plan read, “With your consent, I will conduct a tour of the property on one evening from 4-7pm. Light appetizers will be served.” This kind of showing is called a(n):
Does this ad trigger a TILA disclosure? Why or why not?
“Amazing deal on a cute bungalow in trendy Little Stego neighborhood. 4 beds, 2 baths, neighborhood pool access, only $2,500 a month!”
Kristin has just posted a listing to the MLS. Part of the copy reads,
“Absolutely beautiful. Wonderful location with room to grow and invest. 3 bedroom, 2 full baths, lots of light, with McGuffin Park across the street.” McGuffin Park is 1.5 miles away. The phrase about McGuffin Park is an example of:
Agent Alima is representing a seller who has multiple offers. What is the best way for her to help her seller compare the offers?
provide a listing presentation for each offer
meet with each individual buyer to assess if the seller has a “good feel” about them
create a net sheet for each offer
write a CMA for each offer
Racquel makes a website for a condo that she is selling. It includes photos, a virtual tour, brochures, a list of local restaurants and stores, and all of Racquel’s other promotional material for this home. This is a(n):
blog
single property website
social media post
brokerage website
Of the below, which demonstrates effective SEO?
An ad reads, “Wonderful deal on new construction two-story in hip Cherrybark neighborhood. 2 beds, 1 bath, trailhead within one mile. Down payment only $10,000!” This ad:
violates fair housing regulations
needs to include full disclosure to be compliant with TILA
violates the CAN-SPAM Act
is compliant with the TCPA
Agent Angelo schedules a meeting with other agents in his brokerage. At the meeting, he gives a talk about one of his most recent listings. As the meeting ends, he says, “Please let me know if you find an interested buyer for this home.” Angelo is giving a(n):
listing presentation
office preview
open house
staging consultation
A broker has just secured a listing. They would like to put up a “for sale” sign in front of the home. They should:
Ask the owner if they can put up the sign.
Not put their name on the sign.
Put up the sign (no consent is needed).
Put up the sign, and also paper the neighborhood with fliers and other signs (no consent is needed for any of these actions).
Which of these would make the best social media post for your professional account as a real estate agent?
a link to your online wedding album
a funny photo from last night at the bar
a link to a blog post about best practices for open houses
a post about why your religion is important to you
What is the number one complaint of dissatisfied real estate consumers?
María wants to ensure that she communicates clearly to her clients during transactions. What is one step she can take?
Raul is planning the listing duration for a home. What does he need to do as part of this process?
Dingxiang is a seller’s agent in a hot seller’s market. When it comes to his properties, it is a good practice to:
Who utlimately decides what a property’s listing price will be?
What should new agents keep in mind when they begin marketing properties?
You have just closed your first sale. Yay! Your client is thrilled with your work and has a big fat check waiting for you on closing day. What should you say?
While doing a walkthrough, Agent Ana notices that the foundation will likely need major repairs. After the client gets a professional home inspector in, the inspector agrees and states that repairs will likely take at least a month. Ana should recommend that the client:
You are helping a seller client prepare their home for sale. What should you recommend they do with their family photographs?
Agent Shankar is helping his client prepare her home for sale. Shankar suggests that she mow and water the front lawn, put bicycles and toys in a shed, and paint the home’s trim and mailbox. Shankar is trying to improve:
Of the below, what is the best example of staging?
When staging a home, a good guideline is to eliminate how much of the furniture?
What is the most critical time period when listing a home for sale?
An “up and coming” market has been rapidly increasing in value. As prices go higher and higher, the amount of inventory sitting on the market is growing, and properties are taking longer to sell. What could you reasonably conclude about what this market will do in the near term?
Which of these sellers would most likely benefit from a pre-inspection?
If you adjust the price on a property, is it advisable to contact the agents of potentially interested buyers who previously dismissed the property as too expensive?
A property you’re representing has not gotten much interest the first two weeks it’s been on the market, and you and the homeowner decide to drop the price. What is the ideal price adjustment?
Agent Alexandra has a new listing that she’s very excited about. It’s close to a big intersection, there’s lots of street parking, and she just listed it. Should she hold an open house?
You are running an open house that is poorly attended. You are contemplating leaving early. Should you?
What is the difference between an open house for brokers vs. an open house for the public?
A buyer’s offer is lower than expected. When asked about their low offer, the buyer says, “I’m assuming the seller is having trouble unloading the house.” Based on that, as well as the buyer’s desire to move in quickly, it is likely the buyer is looking at:
You are hosting an open house. Someone sidles up to you and asks, “So, why are the sellers leaving? This is such a beautiful home!” The seller has given you permission to share their reason. Of the below, which is the BEST answer?
Cat is digitally enhancing a house that she is listing. Her photo filters change the sky from overcast to blue skies, and the patchy grass to a full lawn. Is this ethical?
When leaving an open house, what can you do to increase your safety on your way to your car?
Who chooses the listing price of a property?
Agent Avery is helping her seller client get their home ready for market. She suggests that her client repaint the front of their home, mow the lawn, and powerwash the sidewalk. Avery is trying to:
Agent Alejandro is helping a seller client prepare their home for sale. What should he recommend they do with their photographs of family and friends?
What is one of the most common reasons that properties don’t sell?
Seller Samantha is planning on staying home during an open house. As her listing agent, you should say:
You are a listing agent and are helping your seller prep their home for market. The seller has a lot of furniture that makes their home look very crowded. The seller doesn’t want to sell or give away any of it. You should recommend that they:
Client Carl wants to list his house at $600,000. Listing Agent Laura has shown Carl several CMAs suggesting that a listing price of $580,000 would be much wiser. However, Carl insists on $600,000. Assuming Laura doesn’t want to break the listing agreement, what should she do?
In the listing process, when is there generally the most excitement around a home?
++f
An ad reads, “Snap up this charming bungalow just one mile north of Smith River. 2 beds, 1 bath, all new appliances. Only $2,000 a month!” This ad:
is compliant under Regulation Z
uses misrepresentation
would trigger a TILA disclosure
follows the “one click away” rule
Which of the below examples shows good SEO?
A customer types “real estate agents near me” into a search engine, and your website is the second result.
You use a CMA as part of your marketing plan.
You share a meme on social media that stirs up controversy.
You give consistent progress reports to clients, showing evidence of your hard work on their behalf.
An agent is helping a seller client prepare their home for sale. What should the agent recommend their client do with family photographs?
keep them up
replace the frames with more contemporary frames
take them down
polish the frames and clean the glass
In a seller’s market, a house can be priced:
according to the commission percentage the buyer’s agent wants
less aggressively
according to the commission percentage the listing agent wants
more aggressively
Which of these is the responsibility of a seller?
conducting a CMA
choosing the listing price
finding comps
doing an appraisal
Agent Alicia is helping a seller client prepare their home for sale. What should she recommend they do with their photographs of family and friends?
keep them where they are
hang them all in one room
hang them higher so they are more visually pleasing
take them down
Of the below, what is an example of effective SEO?
Someone searches “San Diego real estate agents” in Google and your brokerage’s website is the first result.
You use analytics to determine how many people have visited your website.
You follow the “one click away” rule.
You post a listing that goes viral.
A website includes information about a brokerage, all of the agents who work there, and all of their listings. This is a:
single-property website
personal website
brokerage website
newsletter
Agent Alessandro is representing a seller who has multiple offers. How can he help his seller compare the offers when it comes to what the seller’s ultimate profit will be?
create contingencies for each offer
create a net sheet for each offer
create an MLS listing for each offer
create an escrow account for each offer
Several agents are putting together MLS listings. Of the below, who has used best marketing practices in their listing?
Agent Avi uses simple, bland language to describe the home, as he knows it’s best to keep the copy pretty neutral.
Agent Arnold photographs the home himself and leaves it in its “natural state” (no cleaning or decluttering) because he knows a house sells best when it looks lived in.
Agent Ashley includes a few photos of the home, but mostly puts photos of the neighborhood and the community.
Agent Ajit includes many photos, a virtual tour, and fills out all required fields.
–f