What’s Nextdoor?
A neighborhood social gathering place online
Antivirus software that protects against malware
A real estate networking site
A search engine optimization gateway
Agent Frank wants his website to be scalable. What does this mean?
Cheap
Deductable
Mobile-friendly
Searchable
As a real estate professional, what should you do before you jump on that latest technology tool?
Avoid new technology; it’s a flash in the pan.
Hire a professional to teach you how to use .
Learn basic hand coding.
Make sure you’ve maximized more basic technology tools first.
Which application was originally not embraced by adults, but is now being hailed by some as “The Facebook of the Future”?
Instagram
LinkedIn
Pinterest
Snapchat
You’re trying to decide between virtual staging and traditional staging for your client’s house. About how much will virtual staging save you?
10%
25%
50%
90%
Which of the following statements is true about images posted to Snapchat?
The are automatically saved and archived.
They are automatically deleted after a certain period of time.
They can be shared across multiple platforms at the same time.
They can never be deleted.
Determine which of the following statements regarding video and livestreaming is true.
Instagram users are more likely to watch long videos.
Livestreaming is a great way to generate interest.
Videos and livestreaming aren’t useful in real estate.
Videos should be at least four minutes in length.
Super intelligence is a form of artificial intelligence that ______.
Has limited use in real estate
Is human intelligence, only better
Is used primarily in space flight
Is used to drive real estate transactions
What’s the point of making sure your online content is current?
It helps search engine positioning.
There’s a way to determine its effectiveness.
You’re making good use of it by connecting to it through other means.
You’ve given viewers a reason to come back.
Facebook’s livestream is called ______.
Facebook Live
FBTV
Periscope
SnapBook
Buffer, HootSuite, Hubspot, and TweetDeck are all examples of ______.
Anti-virus software
Cyber crimes
Social media schedulers
Social media sites
A wise licensee, prior to employing the latest technology tool, will ____.
Check to see what’s most current
Get the basics down, such as a website
Hire a software developer
Take a class in coding
Which social media site is a professional networking site for making connections, building relationships, and posting articles?
Instagram
LinkedIn
NextDoor
Twitter
Social media schedulers allow you to _____.
Avoid publishing at the same time as your competition
Keep track of your competition on social media
Limit your social media activity
Write several posts at once to appear later
What form of AI (artificial intelligence) is most commonly used in real estate?
General
Narrow
Super
Supra
What’s Active Rain?
A neighborhood social gathering place online
Anti-virus protection
A real estate networking site
A search engine optimization gateway
One of the limits of virtual staging is that ______.
Buyers will tour the home without the virtual furniture in place
If furniture is already there, you can’t replace it
It costs more than traditional staging
The photos can’t be used on the MLS
Which of the following is a private neighborhood site?
Active Rain
Fences
NextDoor
Pinterest
What’s a social media management platform?
A way to keep social media content ethical
A way to organize social media activity
A way to prevent hacking of social media
A way to prevent spamming on social media
According to Hubspot, which social media platform has users who are more likely to watch a longer video?
Facebook
Instagram
Twitter
YouTube
Virtual headsets allow prospective buyers to ______.
Filter noise
Listen to music as they tour a home
Meet their neighbors via Skype
Virtually tour a property
Which of the following is an email add-on that displays social media information about contacts inside your email box?
HootSuite
Rapportive
TootSuite
TweetFeed
Doug wants to post a video on Snapchat. What should he keep in mind?
No one in the real estate industry uses Snapchat
Snapchat doesn’t allow videos.
Snapchat videos are automatically deleted after a period of time.
Snapchat videos can’t be deleted once they’re posted.
What does locatable mean in terms of your online presence?
It’s been optimized for search engines.
There’s a way to determine its effectiveness.
You can find it on a map.
You’ve given viewers a reason to come back.
Which of the following allows you to schedule an email drip campaign in advance?
Boomerang
HootSuite
Rapportive
TootSuite
As a licensee, your unique value proposition is ______.
The data between your ears
The reduced fees you charge
The technology tools you employ
Your website
According to a National Association of REALTORS® survey, the use of agents by buyers since 1981 has ______.
Halved
Reduced, but just barely
Risen
Stayed the same
For now, 100% of AI (artificial intelligence) in use in real estate today is ______.
General
Narrow
Super
Supra
Sandi sent her client an email: Saw your adorable puppy you posted on Facebook today! Sandi hasn’t been on social media all day. What technology tool may have allowed her to do this?
Boomerang
HootSuite
Rapportive
TweetFeed
What type of chatbot can connect with other applications when assisting a user?
A contextual chatbot
A general chatbot
An AI personal assistant chatbot
A robot capable of super intelligence
What tool can you use to create several social media posts and time them to appear at prescribed times?
Hootsuite
Localism
Pinterest
TimetoPost
What are the three big social media sites for real estate agents?
Facebook, Instagram, Twitter
Facebook, Reddit, Twitter
Instagram, Facebook, Reddit
Reddit, LinkedIn, Twitter
Which of the following is a true statement about Snapchat?
It has more than 200 million daily active users.
It’s available only by subscription.
It’s designed specifically for real estate agents.
It’s widely used by the real estate community.
When it comes to videos, ______ is better.
Grainier
Longer
Louder
Shorter
What’s Pinterest?
A job sharing site
A neighborhood social networking site
Anti-virus software
A place to post photos and other content
What does leverage mean when it comes to technology tools for your business?
It’s been optimized for search engines.
It’s part of the overall marketing plan.
There’s a way to determine its effectiveness.
You’re making good use of it by connecting to it through other means.
What’s a Snapchat geofilter?
A free addition that’s location-specific
An overlay that costs money
A smart app that screens out hackers
A way to see where your audience is coming from
How are licensees using Snapchat?
As a CMA add-on
As antivirus protection
To engage an audience
To schedule their other social media posts
Virtual reality is touching many aspects of real estate. This even includes ______.
Funds
Homes
Real estate agents
Showings
What does measurable mean in terms of your online activities?
It’s been optimized for search engines.
It’s part of the overall marketing plan.
There’s a way to determine its effectiveness.
You’ve given viewers a reason to come back.
Which social media site is specifically geared toward real estate professionals?
Active Rain
Facebook
LinkedIn
Pinterest
How is artificial intelligence most often used in real estate?
Anti-virus protection
Chatbots
Preparing CMAs
Social media scheduling
Chatbots can also be contextual. This means they can ______.
Advise users on legal issues
Answer questions
Create text online
Go beyond answering questions to make user suggestions
When a chatbot can merely answer questions, it’s ______.
A basic AI chatbot
Contextual
Similar to a virtual assistant
Stupid