What’s a drone?
A chatbot
An unmanned aerial vehicle
A software virus
A walking robot
Reggie is preparing to start a social media marketing campaign. Before he gets started, what should he research to ensure he’s making smart choices about where to allocate his time and money?
Cost
Engagement opportunities
Fun
Outsourcing options
Marshall wants to add live streaming to his marketing efforts. Which of the following might make a good live stream?
An interview with his sellers discussing why they’re moving
The appraisal of his latest listing
The home inspection of his seller’s property
The sunset from the balconey of his new beachfront listing
Which of the following is true about live streaming?
Best for time-sensitive events
Inappropriate for most uses
Similar to email
Similar to the MLS
To create a complete virtual tour of a property, drone video footage can be combined with the drone’s ground-based cousin, the ______.
Digital phone
Glidecam
Sketch-Stitch
Snapchat
Diego has started using photo editing software to clean up his images. What can he edit out of his images?
The dirty towels hanging in the bathroom
The factory visible out the side window
The train tracks at the edge of the backyard
The water damage on the bedroom ceiling
Which of the following is true about floorplans?
Floorplans help buyers visualize the layout in a way that photos can’t.
It’s more common for older properties to have available floorplans than for newer properties.
Licensees should not attempt to create floorplans themselves.
Neither building departments nor appraisers can provide floorplans to licensees.
Gavin is excited to take advantage of social media for the purposes of marketing his business. But he’s cautious, because he knows that social media can be a huge time waster. What does he need to help him stay on track?
Game plan
Large marketing budget
Personal assistant
Top-of-the-line tech gadget
Which of the following is a technological advancement in yard signs?
Audio
Built-in telephones
Motion sensors
QR codes
Yard signs are ______.
Effective
Fading in popularity
Highly restrictive
No longer in use
Ray is editing photos of his client’s property before he attaches them to the MLS posting. Which of the following would be permissible for him to do?
Edit out the cat.
Edit out the water tower in the back yard.
Make the windows appear larger than they really are.
Use editing software to delete a large dead tree from the front yard.
Which of the following statements regarding floorplans and floorplan software is true?
Floorplans are only available from the original builders.
Floorplan sketches can generally be obtained for $800-$1,250.
It’s easy to add a floorplan to your MLS listing.
Photos are just as helpful to buyers as floorplans are.
Is there an age requirement for commercial drone operation?
No, there’s no age requirement.
Yes, the operator must be at least 16 years old.
Yes, the operator must be at least 18 years old.
Yes, the operator must be at least 21 years old.
What’s a benefit of using a unique QR code on a yard sign or other advertising for a property?
It makes it easy to link to all of the information a buyer needs in order to decide whether to see this property in person.
People will like that you’re using new technology.
QR codes allow you to embed tracking devices so you can track users.
Scanning the code allows users to instantly set up showings.
Which of the following rules apply to commercial drone operation?
Drones must be kept within visual sight of the operator.
Drones must not fly higher than 200 feet above ground.
Drones must only be operated at night.
Operators must be at least 18 years old.
Mario’s latest listing is in the artsy neighborhood with a rich history and unique personality all its own. How might Mario best capture this?
Doing a live stream while walking through the neighborhood
Including a reference in the listing description
Providing a virtual tour of the neighborhood
Snapping a few photos
A complete drone package for real estate video use requires a 4K camera, flight control software, flight controller, three-axis gimbal, live video, and ______.
A backup system
A flying platform
A satellite dish
A walkie-talkie
What’s the maximum speed a commercial drone is allowed to fly?
200 mph
55 mph
80 mph
99 mph
Which of the following is a true statement about property photos?
Buyers aren’t as interested in photos as they once were.
Buyers often use photos to decide whether to see a property in person.
Photo quality isn’t important to buyers.
Poor quality photos have no effect on buyer impressions of a property.
What’s the maximum height above ground that commercial drones are permitted to fly?
100 feet
200 feet
300 feet
400 feet
Albert owns a drone that he’s used for fun, and he’s really good at it. A friend suggested that he offer services to real estate licensees as a side gig. Can he use his drone to take aerial photos and videos of listings?
No, because he doesn’t have a pilot’s license
Yes, as long as he doesn’t fly it over people
Yes, as long as he has the seller’s approval in writing
Yes, but only after he obtains his remote pilot certificate
Carlos is getting ready to live stream an event. What should he remember to do?
Greet every new person who joins.
Look at the camara lens and not at his own face.
Say the important information right away.
Skip questions to avoid any awkward surprises.
What credentials must a commercial drone operator possess?
A driver’s license
An FAA Level 3 security clearance
A pilot’s license
A remote pilot certificate
A(n) ______ can be scanned with a smart phone application that will direct the person to view a webpage, images, video, etc.
Beacon
iSign
QR Code
Smart sign
Video has become de rigeur on the web, prompting some technical experts to make predictions about our interactions within the digital realm. What do they predict?
Chatbots will be the preferred method of interacting online.
Everything will remain in 2D.
Interactions will be in 3D and virtual reality.
Online interactions will decrease.
How do costs for print advertising compare to online advertising?
Less expensive
Less expensive and more effective
More effective
More expensive but less effective